Tips, tales and treat talk for the people behind the pets.
The best Christmas gifts for cats are small, interactive and edible. Here are the 2026 BONKERS holiday cat treats, what makes a good stocking stuffer, how many treats is too many, and which decorations to keep away from your cat.
Cats go crazy for meaty treats they can lick or bite. Here's the science of why cats love umami and can't taste sweet, which textures win, and how to tempt a picky cat.
The BONKERS Effect is the hero brand campaign for BONKERS pet treats, built around a tongue-in-cheek global "outbreak" of treat-induced zoomies. Created by Rhodes Pet Science with agency partner This January, it runs as 6, 15 and 30-second commercials on digital and connected TV plus a social series, and won a 2026 Digiday Content Marketing Award.
